Joanne founded The Survey Company in 1996. Her passion for streamlining data collection and reporting led her to focus the company exclusively on Internet surveys, including online 360-degree feedback assessments and more recently, online focus groups. She uses statistical analysis, high-impact charts and focused reports to clarify results and simplify interpretation. These tools enable organizations to set priorities based on a sound, statistically valid understanding of what drives strategic business outcomes such as employee morale and productivity or customer satisfaction and loyalty.